Fashion technology in High end tailoring – Part 2
Bodi.Me has recently collaborated with Scabal to push the boundaries of Made to Measure tailoring. In continuation of our interview with Giovanni, Brand Ambassador at Scabal, today we will reveal more about Al Jazeera‘s project that has the aim to answer the question – Is the luxury market ready to adopt fashion technology? Read on to find out even more interesting points presented by Giovanni exclusively for Bodi.Me.
6. In your opinion, does 3D body scanning technology has the potential to completely change the way tailors gather body measurements?
Sure, but the problem is not to take measurements, that is the easy bit, the problem is to translate the client’s vision onto a garment. Here the technology is still lacking and where the human touch is fundamental. The technical part is the easy bit, accommodate the client’s projection of himself is the challenging one!
7. What does the future hold for Made to Measure Tailoring?
For the next 5 years, I do not see many things happening, the body scan probably is most important innovation in recent years in the field. In a 30/50 years’ time you will be measured by a body scan, the measurements will be sent to a production facility completely run by computers, the suit will be assembled without any human touch and then it will be sent back for trial. Here the client will try it on and the suit will be altered/modified accordingly to the client specification, loosening the cloth where the client feels it too tight and vice versa. The suit will be made using nanotechnology that when connected with the client brain will alter itself without any human intervention. Probably the person that will assist you in store will be just a facilitator totally unaware of fashion trends because, for them, you will look at styles and ideas just from famous bloggers on the social media platforms.
8. What do you think about all these online tailors?
Some of them are working well and some others I feel never get it right. But again, we are just at the first stages of evolution, in few years’ time they will sharpen their tools and probably be serious competitors of established brands. Furthermore they keep the prices low because of the abstinence of bricks and mortar, and the price will always be a relevant factor.
9. Can Made in Italy be part of the Fashion Technology revolution?
To be honest I am not convinced, Italy most likely will not take the lead but will promptly follow. The start of it will be probably in London where designers, scientist, creative innovators, universities, brands and talents from all over the world are all gathered in a few square miles and they constantly talk and cooperate with each other. Here in London there is everything needed to innovate. Italy is much more fragmented but never underestimate the creativity of the individuals. If not in London I would put my money on New York or even Bangalore, where there is an obsessive research on high tech solutions and they have many production facilities around to test their innovation.
10. You have been recently interviewed by Al Jazeera. Tell me more about it.
Al Jazeera wanted to have an opinion from an insider, from someone working in this closed cluster that is Savile Row. They have plenty of information and intelligence from big producers and big players but they were interested in the top end of the market, where a suit is made by hand, it does not cost less than £4K and especially the people are not very keen on sharing intelligence and practices.
The main point of the interview was on how luxury clients will react to the introduction of the technology and how the technology can take care of the individual perception of the fit because the measuring is just half of the story. Here is the difficult bit: the subjectivity of each individual client. What is too tight for a person might be perceived as too loose from another one, how can you calculate this subjective perception? How to translate it into a garment? Will it be possible to find an algorithm for it? Probably using large assumptions based on age, provenience, body shape and other constants we will arrive quite close to it but never to the individual preference that characterize the high end of the market. The presenter Tarek Bazley wanted to know my opinion on, if and how the technology will impact this niche and when he left, he had many more questions than when he arrived. I do not want to anticipate anything but the report ends with a question, not with an answer!