A Night of Fashion Innovation at the FoR Store in Camden Market
The official launch of the FoR Store took place last Wednesday in the vibrant Camden Market. Bodi.Me and four other start-ups with fashion technology edge (ZOLÀ London, T D Kent eyewear, Rein London and Yndica) came together to expose the concept of the FoR Store. Throughout the evening of fashion innovation hosted in the FoR store, our guests discovered each brand and took a close look at the products featured by the company representatives.
The launch was an occasion for the guests to get scanned, understand the operation of the 3D body scanner and of course see their avatar in 3D.It was a pleasure to expose the concept of Bodi.Me and the purpose of the new technology (the 3D Body scanner) used to resolve the online sizing dilemma.
Rebecca Morter and Gemma Vanson from Rein London presented their innovative women’s fashion brand and how they empower women with their statement pieces.
Fashion photographer, Zoe Lower, from ZOLÀ London exposed the uniqueness of her designs with prints of kaleidoscopes made from shots of the Australian ocean. She also introduced the Mermaid Cave, offering festival-inspired glitter makeovers that brought an oceanic touch to the evening.
Barbara Ayozie represented T D Kent, bespoke luxury eyewear. The guests appreciated the individuality of each pair of sassy glasses. They also learned more about the creation process that involves 3D face scanning and 3D printing.
Giovanni Roberto Franzan, Founder and CEO, featured Yndica, an entirely new multi-channel advertising & retail platform showcasing products in the busiest places of London. Products are selected from local start-up companies and displayed inside a Pod in order to stand out from the crowd. Customers can then buy the displayed products online by visiting the web app and taking a snap of the special bar code corresponding to the desired item.
We would like to thank everyone who made it down last Wednesday to the official launch night of our new fashion concept store, FoR Store, showcasing the bestof British fashion innovation. We hope you had a great time!
If you were unable to attend, not to worry! We would love to schedule a time for you to visit us in Camden (unit 20B) where we will happily take you round the Future of Retail Store and introduce you to each of the brands. We invite you to get a 3D Body Scan every day from 12 pm to 6 pm in Unit 20B, The Stables, Chalk Farm Road, NW1 8AH, London!
For more information visit the FoR Store Facebook page: https://www.facebook.com/forstore/
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Photographer: Zoe Lower
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